60+ Digital Marketing Statistics to Know in 2025

Use these digital marketing statistics to inform your marketing strategy, identify market trends, and measure and evaluate your marketing programs.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 70+ powerful digital marketing statistics to help you navigate the digital marketing landscape and build a strong strategy in 2025.

Digital Marketing Statistics

According to Hubspot, “A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives.”

Building, and following through on a high-level strategy is key to marketing success.

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. However, those that do report greater success compared to those that don’t. This could represent an advantage for those with a documented digital marketing strategy.

• 42% of organizations do not clearly define their digital marketing strategy (SmartInsights, 2025).

• 77% of marketers say organizational silos make aligning on a strategy difficult (Smart Insights, 2025).

• 20% of marketers had to pivot from their established plan due to the potential for recession (OmniCoreAgency, 2024).

But! Taking the time to build a strategy and sharing it with your organization can improve marketing successes massively. And being agile is sometimes crucial.

• Organized marketers are 397% more likely to report success. (SmartInsights, 2025).

SEO Statistics

In 2025, SEO strategy is proving to be as important as ever, if not even more so. As part of a marketing strategy, high-quality content is crucial for encouraging organic search and link-building.

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content is important to rank higher on Google and capture a larger audience.

Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

• Less than 1% of searchers go to the second page of Google results (SixthCityMarketing, 2025).

• 92% of marketers plan to increase or maintain their SEO investment into 2025 (Forbes, 2023).

• Ranking #1 on Google results in a 27.6% organic click-through rate. (Backlinko, 2024).

• The top three organic search results capture over 54.4% of clicks (Backlinko, 2024).

Using AI to inform your SEO strategy can revolutionize how you optimize for search engines and engage with audiences. AI tools provide deep insights into user behavior, search intent, and emerging trends, enabling marketers to craft more targeted and effective strategies.

Additionally, AI-driven automation simplifies tasks like content auditing and competitor analysis. Leveraging AI ensures your SEO strategy stays agile, data-driven, and aligned with evolving search engine algorithms.

• 86.07% of SEO professionals have integrated AI into their strategy (SEOmator, 2025).

• Companies leveraging AI in their SEO strategies saw a 30% improvement in search engine rankings within six months (SEOmator, 2025).

• AI overviews now appear in 7.6% of Google searches (Clutch, 2024).

And further to using AI, optimizing for AI is another key initiative for 2025. As AI-driven search engines like SearchGPT and ChatGPT-powered systems gain popularity, optimizing for AI engines is also becoming an essential aspect of digital marketing. Unlike traditional search engines, AI engines prioritize context, conversational relevance, and semantic understanding over keyword density.

This shift means businesses must focus on creating high-quality, structured content that aligns with user intent and answers specific questions comprehensively. AI engines also favor concise, actionable, and authoritative responses, making expertise and clarity critical. By optimizing for AI engines, businesses can improve their visibility in these emerging platforms, capture a new audience base, and stay competitive in an increasingly AI-dominated digital landscape. Integrating AI optimization strategies ensures you’re not just adapting to change but leveraging it for growth.

• Businesses that tailored their content for AI search engines experienced a 40% boost in organic traffic (Seerinteractive, 2024).

• Implementing Generative Engine Optimization (GEO) strategies can enhance visibility in AI-generated search results, leading to better search rankings (Forbes, 2025).

Mobile Marketing Statistics

Did you know that Google has prioritized mobile-first indexing since 2019, meaning it primarily uses the mobile version of a website’s content for indexing and ranking in search results. This shift reflects the growing dominance of mobile users in global web traffic.

Websites that are not optimized for mobile may face reduced visibility, as Google favors mobile-friendly sites that provide a seamless user experience. Ensuring that your site is optimized for mobile not only improves your SEO performance but also enhances user engagement, making it a crucial strategy in today’s mobile-first digital landscape.

In 2025, mobile channels can not just be an alternative, secondary option but must become a primary focus in a comprehensive marketing strategy.

• Mobile devices account for approximately 63.38% of global web traffic. (DemandSage, 2024).

• 85% of adults think that a company’s mobile website should be as good or better than their desktop website. (GridHooks, 2024)

• In the United States, $511.8 billion in retail e-commerce sales came from mobile devices (DemandSage, 2024).

Visual Content Statistics

According to RockContent, “Visual marketing is the use of images, videos, and other pieces of multimedia content to strengthen your brand and communicate with your target audience.”

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than the competition. It makes content more memorable and builds trust among consumers.

In 2025, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

• Infographics are 30 times more likely to be read than a written article (DemandSage, 2024).

• People retain 65% of information when content is paired with relevant images (DemandSage, 2024).

• Content with relevant images gets 94% more views than content without relevant images (HubSpot, 2023).

• 32% of content requests take more than a week to fulfill, highlighting potential delays in content production that templating can help mitigate (Marq).

• 82% of organizations use templates to aid in content creation (Marq).

• 75% of marketing teams that use a DAM and a templating solution save money. (MediaValet DAM Trends, 2025)

Video Statistics

Video has been gaining importance exponentially in the marketing industry, expanding into live video, webinars, social stories, and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

• 88% of video marketers report that video gives them a positive ROI (Wyzowl, 2025).

• 90% of video marketers say video has helped them generate leads (Wyzowl, 2025).

• 96% of marketers agree that videos increase users’ understanding of their product or service (G2, 2025).

• 100% of organizations using video intelligence software expand their digital presence (MediaValet DAM Trends, 2025).

• The average user spends 88% more time on websites that have videos (DemandSage, 2025).

• Video accounts for 82.5% of global internet traffic (DemandSage, 2025).

Landing Page Statistics

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but require discipline and commitment over time to generate significant results.

• Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10 (TechJury, 2024).

• The average landing page conversion rate is 2.35% across all industries (BloggingWizzard, 2025).

• Long landing pages can generate up to 220% more leads than above-the-fold call-to-actions (TechJury, 2024).

• 38.6% of marketers say that videos have the biggest impact on landing page conversion rates (BloggingWizzard, 2025).

Blogging Statistics

According to MasterBlogging, as of 2025, there are over 600 million blogs worldwide, accounting for approximately one-third of the 1.9 billion websites on the internet.

Blog posts with 2000+ words typically rank higher in search engines, as they are more likely to include higher quality content than short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible to both readers and search engines.

Maintaining an active blog with consistent, high-quality posts tailored to your audience’s preferences to drive engagement and conversions.

• 79% of marketers actively run a blog (DemandSage, 2025).

• 75% of readers prefer reading blog posts under 1,000 words, while the average blog post has around 2,330 words (DemandSage, 2025).

• Over half (54.5%) of businesses plan to spend more on content marketing. (DemandSage, 2025).

• AI boosts results, with 68% of businesses seeing higher content marketing ROI. (DemandSage, 2025).

Digital Marketing Statistics: Social Media

With billions of social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to success.

• There are 5.22 billion social media users worldwide, accounting for 63.8% of the global population (DemandSage, 2025).

• Short-form video content on social media is 2.5 times more engaging than other content types (DemandSage, 2025).

• Active TikTok users spend an average of 34 hours on the platform each month (BloggingWizard, 2025).

Let’s break it down by social media channel.

Instagram Statistics

Instagram is quickly becoming one of the most engaging social media platforms – and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

• 33% of marketers say Instagram offers the highest ROI among social media platforms (DemandSage, 2025).

• Instagram has 2 billion monthly active users (datareportal, 2024).

• 16.5% of internet users say Instagram is their favorite social media platform (BloggingWizard, 2025).

• 30.8% of Instagram users are aged between 18-24 (GeekFlare, 2024).

Meta Statistics (Formerly Known as Facebook)

Video represents a large opportunity for businesses on Meta. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles and adding clarity). This will allow users to watch from anywhere, without having to use headphones or disturb people around them.

• Meta has 3.07 billion monthly active users (Datareportal, 2024).

• 84% of businesses rely on Meta as a key platform for video marketing (SocialPilot, 2024).

• Live video engagement is 26% on Meta, higher than any other social media platform (SocialPilot, 2024).

• Over 60 million businesses maintain an active presence on Meta, utilizing the platform to connect with customers and promote their services (WebsiteRating, 2024).

• Meta’s ad reach is projected to encompass 2.2 billion users in 2025, providing businesses with extensive opportunities to target potential customers (Maestra, 2024).

• Meta’s advertising revenue is expected to reach $170 billion in 2025, reflecting the platform’s significant role in digital marketing strategies (WebFX, 2024).

X Statistics (Formerly Known as Twitter)

X, formerly known as Twitter, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

• X has approximately 353 million total active users (BloggingWizard, 2025).

• 82% of B2B content marketers use X for organic content marketing (BloggingWizard, 2025).

• 52% of X users in the U.S. access the platform daily, providing businesses with opportunities for regular engagement (BloggingWizard, 2025).

LinkedIn Statistics

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn offers the most success in the B2B industry. Connecting companies with high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.

• LinkedIn has over 1.15 billion monthly active users worldwide, with the United States accounting for 230 million users (DemandSage, 2025).

• Over half of LinkedIn users are aged between 25 and 34, aligning with a prime professional demographic (DemandSage, 2025).

• LinkedIn is the most popular social media platform among 92% of Fortune 500 companies, highlighting its importance in corporate networking and recruitment (BloggingWizard, 2025).

• Video content on LinkedIn receives 5 times more engagement, while images and infographics get twice the average engagement rates, emphasizing the effectiveness of visual content (DemandSage, 2025).

YouTube Statistics

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab attention, so video ads need to start with a bang.

• YouTube has 2.5 billion monthly active users (ClearVoice, 2024).

• Active YouTube users spend an average of 28 hours and five minutes on the platform each month (BloggingWizard, 2025).

• Social media marketers saw the most audience engagement on YouTube (23%), Instagram (23%), and Facebook (22%) (Hubspot, 2024).